A full calendar, without living on your phone
I set up the booking, content and reminders that turn followers into appointments — so you spend your day with clients, not answering DMs.
- Hair salons
- Barbershops
- Nail studios
- Spas
- Estheticians
- Lashes & brows
What's holding your business back
No-shows and last-minute cancellations
An empty slot is income you can't get back. Without deposits or reminders, it happens every week.
Booking by DM
Clients ask for prices and availability on Instagram at all hours. Some get lost; others book with whoever answered first.
Great work nobody sees
Your results are beautiful, but if you post once in a while, new clients don't find them and regulars forget to come back.
Few or old Google reviews
When someone searches “salon near me”, the business with recent reviews and photos gets the click.
How marketing helps
Your website must have
Your website is your front desk, open 24/7. These are the pieces that turn a visit into a booked appointment.
- 1
Online booking with deposits
Clients pick the service, stylist and time; a small deposit holds the slot and discourages no-shows.
- 2
Service menu with prices and durations
Clear prices and how long each service takes, so clients book the right slot without having to ask.
- 3
Before-and-after gallery
Your best work, organized by service — the proof that convinces someone to try you.
- 4
Your Instagram feed on the site
New posts appear automatically, so the website never looks abandoned.
- 5
Google reviews, in plain sight
Real reviews from your Google profile, right where people make up their minds.
- 6
Automatic reminders
Your booking tool sends a reminder before each appointment, with an easy way to reschedule instead of skipping.
- 7
Gift cards
Sell gift cards online for birthdays, Mother's Day and the holidays — paid before the service.
- 8
WhatsApp one tap away
A button that opens a chat with your business for anything the booking page doesn't answer.
A month of marketing for you
An example of a regular month for a salon or spa. We adjust it to your services, your season and the days you want to fill.
- Week 1Reel
Transformation reel
A before-and-after of a color or cut, filmed in your chair, with a hook in the first seconds.
- Week 1Chatbot
Chatbot updated with this month's prices
The chatbot on Instagram and WhatsApp gets the current service menu and promotions, so late-night DMs get the right answer and the booking link.
- Week 2Post
Price menu carousel
Your most-booked services with prices and durations, so new followers know exactly what to book.
- Week 2Google
Google profile refresh
New photos of recent work, a weekly update and a reply to every new review.
- Week 3Ad campaign
Fill-the-gaps campaign
A local Instagram campaign promoting your quietest weekdays.
- Week 4Stories
Last-minute openings
Stories with this week's open slots and a booking link sticker, so followers can grab a cancellation.
This is an example. Your real plan is built with you after a first conversation, and you approve everything before it's published.
Services I recommend
If I had to start with three things for a salon or spa, these would be the ones.
Thinking about ads for your salon?
Use the calculator with the beauty & wellness preset to estimate clicks, inquiries and bookings from a monthly budget.
Frequently asked questions
What business owners in this sector usually ask me.
No need to switch. If your booking tool works for you, I connect it to your website, Instagram and Google so every “Book” button goes to the same place.
Yes, if your booking system supports it — most do. I help you choose the amount and write the policy so it feels fair, not pushy.
Not all of it. I plan what to capture and send you a short list; a few phone clips during a normal working day go a long way. I edit, write and publish.
Yes, with their permission. I give you a short consent message to send before posting anyone's photos.
Yes. Small studios often benefit the most, because every no-show and every unanswered DM hurts more when it's just you.
Let's fill your calendar
Try a month of content made for your salon or spa, free. If you like it, we keep going. If not, you owe nothing.